MARKETING PLAN
Our goal is to help you sell your home for the best price, as fast as possible and with the least amount of interruption to your life. We have a comprehensive plan that exposes your home to a wide regional and national audience. Our advertising includes a combination of the Realtor's Multiple Listing System, enhanced photo listing on all top real estate web sites, local newspapers, magazines, military and ethnic publications and direct mail. Our team works with many qualified buyers who are currently looking for homes in the area. We're also a part of the worldwide referral network which sends a steady stream of ready, able and willing buyers to the area. In addition, our services include accredited home staging service, contracting and repair services and professional digital photography to help present your home at its best.
THE INTERNET
When we put your home on the market, you can expect to receive maximum exposure on the most prominent and popular home search web sites including www.realtor.com, www.homesdatabase.com, www.longandfoster.com, www.washingtonpost.com, www.relo.com, and www.ngocdo.com. Buyers will be able to view a professionally prepared virtual tour of your home including all the details and features that make your home special.
PRINT ADVERTISING
Your home will be advertised in the most appropriate local newspapers and magazines including the Washington Post, Wall Street Journal, Chronicle Newspapers, Times Community Newspapers, Connection Newspapers, Potomac News and Military Publictions.
DIRECT MAIL
We also create a buyer profile for your home and mail postcards of your home targeting potential buyers with matching profiles. Our postcards are full color, professionally prepared, and printed on 100lb glossy stock. Postcards will include information highlighing your home's most valuable features.
BROCHURES
Prospective Buyers will be able to receive both a hard copy and an emailed copy of a professionally designed brochure of your home. Our brochures start with the very best digital photos taken by a professional photographer. Then our marketing manager carefully prepares the content to present your home in the most accurate and appealing way, helping buyers to make a decision on perhaps the most important purchase of their lives.
MAGAZINES
Your homes will also be advertise in the most appropriate magazines including the Washingtonian, Harmon Homes Magazine and Home Buyer's Journal.
ACCREDITED STAGING SERVICE
Amy Bennett, our professional stager, will help prepare your home for the market. She will visit your home and provide recommendations on repairs, advice on interior decorating and exterior landscaping that will help make your home appeal to as many buyers as possible and provide you an analysis of cost versus return on any investment you make.
REPAIRS AND IMPROVEMENTS
Our certified, licensed and insured contractors and handyman services will be able to provide you with timely repairs and improvements that can often mean the difference between a sale and or not. Our goal is to concentrate on changes that will either help you sell faster, for more money or distinguish you in a competitive market.
PRICING YOUR HOME
We conduct a thorough and in-depth analysis on every home we list to arrive at the most appropriate suggested listing price. This includes comparing your home with others in your neighborhod that have sold successfully, those currently under contract and then positioning you within the market place in a manner that is most likely to produce the desired outcome within the time frame that works for you. We understand that if we price your home too high, it will not sell. If we price your home too low, you will leave money on the table. That's one of the reasons we preview every single property on the market that is similar to yours that a buyer would consider along with yours.